Watch The Krown is a community-driven clothing brand that creates curated pieces, inclusive spaces, and meaningful experiences centered on empowering people to explore, grow, and express themselves.

The brand’s identity is rooted in the vision of co-founder and creative director, Emmanuel Chalumeau. His commitment to community, self-expression, and empowerment is woven into the foundation of Watch The Krown.

In 2024, the launch of the Krown Foundation marked a deeper investment in community engagement, reinforcing the brand’s mission to create tangible impact beyond fashion. The Foundation serves as the home for our signature community initiatives, including Kare Free and the Krown Invitational which are experiences designed to cultivate culture, connection, and opportunity.

At its core, Watch The Krown is built for the people. We prioritize representation, identity, and culture in everything we create. Our goal is simple: to empower those around us through every product, platform, and experience.

Made For Us.